Image Consultations

What’s an Image Consultation and Why Do You Need It?

Overview:

“For actors in Hollywood, one of the first things you need to do is realize where they’re going to pigeonhole you – how they’re going to market you. Because if you don’t know how you’re marketable, it doesn’t matter how persistent, driven or talented you are. You’ve got to know where you fit so you can kick off from there, then you can shine in whatever direction you want. But that’s where it starts.” – Alex O’Loughlin, Star of Hawaii Five-O

One of the most difficult things to do as an actor, and as a human being, is to be objective with ourselves. It’s nearly impossible to look at yourself and see what the industry sees. Each of us has special gifts, characteristics and personality traits that naturally attract us to the viewer. But what we see in ourselves is very different than what the audience sees. That’s why it’s incredibly important to learn how the industry sees you, from the categories you will naturally fall into to what’s unique and fascinating about you that separates you from other actors. It’s why we encourage every actor to do an image consultation. 

Outline:

During your image consultation, we will look at your physical characteristics, your personality traits and behaviors and your unique approach and passions in life. We’ll identify your types, your image, your essence and your strengths through the eyes of the industry. Finally, we will look at your marketing materials and show you how to take advantage of all that you learn in your session in both your acting work and your approach to the business. Whether you’re a beginning actor or a seasoned pro who’s looking to reinvent yourself, Mark has a proven formula that will help take your career far beyond your expectations. Here’s what you will get:

• A clear definition of your types and the roles you will likely play.
• An explanation of your image as the industry sees it.
• A full list of your unique and fascinating essence qualities. 
• An understanding of how to create a a niche and brand for yourself.
• A detailed write-up that you can share with your agent or industry folk.
• A thorough evaluation of your headshots, demo and marketing materials.
• A “to-do” list of what to do next. 

Includes:

• Pre-evaluation of your materials.
• A full hour of evaluation and instruction.
• Email follow-ups to your session.
• More than enough information to keep you busy for a while.

$195.00 / hour